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Project

iPod nano

For the launch of the 6th generation iPod nano, I art directed the product’s landing page to showcase its three key features: the size of the device, the breadth of features, and the sheer variety of colors available. I demonstrated the size by using a hand as a reference and used the devices to showcase the variety of features and colors available.

Moreover, to "surprise and delight" visitors, I proposed that the Mickey Mouse clock on the page reflect the actual local time and date of each visitor. I worked directly with the Apple web development team to make this idea a reality.

The end result was featured in various tech blogs as well as Business Insider.